Our system simply detects the presence of a mobile device and performs people counting based on videos. Locarise has carefully developed its system to ensure the absolute privacy of the individual. At no point can an individual be identified by Locarise unless they opted-in.

As we design and continue to improve our systems, we adhere to the following principles:

Data without identity

We don’t identify specific individuals with our computer algorithms.

Immediate processing, minimal storage

Locarise is building a data layer, not a personal information storage system. Almost all data that allows identification is immediately discarded, and we do not keep historical records of that kind of data.

Continuous improvment

We take our privacy policy and initiatives seriously. We conduct regular internal and independent audits of our privacy practices and work to improve our systems with privacy in mind.