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To survive in this digital age, shopping malls must reinvent themselves. If shopping malls wish to remain the heartbeat of communities and foundation of retail economies they must face the challenges presented by physical space and the emergence of e-commerce. By embracing this digital revolution, shopping malls can access a wealth of specialized qualitative and quantitative information to enhance their roles in urban societies.

Know your shoppers

Build an accurate picture of your shoppers by learning demographics and frequency of visits

Gather valuable insights in real-time and improve shopper engagement.

Follow shopper journeys

Monitor footfall, dwell-time, entry and exits points, queue lengths and waiting times to optimize your mall operations and shopper experiences

Learn journeys from vendor-to-vendor to understand popular locations and services in different areas and times

Use data to make changes to your shopping mall layout and operations to best suit your shoppers

Utilize a powerful marketing tool

Add thousands of shoppers to your CRM records

Use demographic data to dispatch targeted campaigns through a variety of platforms to inform shoppers about promotions, new vendors and loyalty rewards

Request shopper feedback about their experience and measure the success of campaigns

Optimize your leasing practices

Identify trends in customer journeys to optimize the variety of tenants and rent prices