Locarise leverages the best-in-class sensors and data sources
To meet your business needs, Locarise combines the right mix of technologies and integrations
Wi-Fi is the technology standard for exchanging data over a Wireless
Local Area Network. The Wi-Fi sensors monitor radio waves from the
shoppers’ devices (such as smartphones or tablets). Since the emissions
of each device are unique, sensors can continuously track the
customer from a certain range.
Video Analytics is a general term for sensors that change a video
image into data in real-time. The image is processed within the sensor
itself, with the results sent to our server for analysis. Due to costs
and bandwidth requirements, most counters are at-the-Edge (computer and camera)
devices and send only metric data to the central server.
Beacon solutions allow direct communication with personal
devices. When people opt-in, detailed data such as staying time,
walking path, visit frequency, and interactions are collected.