To survive in this digital age, shopping malls must reinvent themselves. If shopping malls wish to remain the heartbeat of communities and foundation of retail economies they must face the challenges presented by physical space and the emergence of e-commerce. By embracing this digital revolution, shopping malls can access a wealth of specialized qualitative and quantitative information to enhance their roles in urban societies.
A shopping mall has been using anecdotal information that has thought that the busiest times on weekdays are after 5pm. After installing Locarise LOCATE they would like to test that assumption.
After running Locarise LOCATE for a month they find that their peak time is actually in the early afternoon during lunch when their food court is visited. Analyzing dwell time they find the bounce rate after having lunch for these visitors tends to be very low and do a bit of shopping before returning to work. That opens a lot of new avenues to drive more revenue for the shopping mall.
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