Retailers need to create a seamless shopping journey if they wish to attract more customers. It is essential for retailers to access store blind-spots and utilize data to progress.
– More than 60% of businesses say customers spend more time in their locations when they offer free Wi-Fi - Spectrio, 2018.
– Studies show an increase in just 1% dwell time in store can result in a sales increase of 1.3% - Path Intelligence, 2016.
A shopper signs into Guest-Wifi using their Facebook account. Your store collects demographic and interests information from the shopper.
Through Locarise CONNECT, the dashboard provides your store with an option to generate an automated Facebook retargeting campaign. As the shopper has logged into the Guest Wi-Fi service at your store, this shopper has been added as part of a custom audience to which Facebook advertisements can be targeted.
On return home, the shopper uses Facebook normally and comes across an advert on their feed promoting a gift with purchase, encouraging them to return.
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