From stadiums to museums, venues remain integral to the personality and charisma of different communities. Whether venues are used by locals or tourists, day-to-day or for special events, understanding visitor experiences is critical to driving success.

Understand visitor journeys

  • Ascertain visitor journeys throughout your venue to understand popular locations and place services in these areas to optimize service delivery and experience.
  • Use data to evaluate and make changes to your venue layout and facilities to best suit your visitors.

Attract visitors and enhance their experience

  • Attract visitors to your venue and for longer with free and easy-to-access Wi-Fi service.
  • Obtain specific feedback from visitors through exit surveys which can be used to improve their experience in your venue.

Expand your marketing reach

  • Add thousands of visitors to your CRM and learn visitor demographics to produce targeted marketing campaigns.
  • Increase visitor return rates and loyalty through access to a variety of forms of communication, including email, SMS and social media platforms.
  • Categorize marketing audiences based upon different demographics like age, interests, first time visitors, tourists and locals

Attract sponsors

  • Provide value to your sponsors with access to targeted marketing tools and the ability to assess the effectiveness of particular campaigns
  • Categorise marketing audiences based upon different demographics like age, interests, first time visitors, tourists and locals.

Case study

A stadium has been using anecdotal information that has thought that the busiest time and area for food and drinks has been Exit A before the game begins. After installing Locarise LOCATE they would like to test that assumption.

After running Locarise LOCATE for a month they find that their peak waiting time for food and drink is actually Exit D at half-time. Analyzing visitor journey’s they find that they usually do not return to their seats until the game commences . As a result, the stadium hires additional employees to work at Exit B during half-time and has created a sit down area for visitors to enjoy their food and drink away from assigned seats. This change has increased visitor experience satisfaction and food sales as visitors are more likely to spend more given reduced queues and a seating area.