From stadiums to museums, venues remain integral to the personality and charisma of different communities. Whether venues are used by locals or tourists, day-to-day or for special events, understanding visitor experiences is critical to driving success.
A stadium has been using anecdotal information that has thought that the busiest time and area for food and drinks has been Exit A before the game begins. After installing Locarise LOCATE they would like to test that assumption.
After running Locarise LOCATE for a month they find that their peak waiting time for food and drink is actually Exit D at half-time. Analyzing visitor journey’s they find that they usually do not return to their seats until the game commences . As a result, the stadium hires additional employees to work at Exit B during half-time and has created a sit down area for visitors to enjoy their food and drink away from assigned seats. This change has increased visitor experience satisfaction and food sales as visitors are more likely to spend more given reduced queues and a seating area.
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